Masterplan ®

What is Masterplan™ ?

Masterplan™ is a sales performance programme which has been developed over 15 years. It enables salespeople to sell the Contribution or Return on Investment that their product delivers.  Masterplan™ will dramatically transform your sales team’s performance.

You can increase your sales revenue, your forecasting accuracy and your profitability. You can do all of this and we can help you to achieve.

People don’t buy for your reasons, they buy for theirs.

They buy for the business benefit they perceive your product can deliver to them.

What can Masterplan™ do for you ?

  • Masterplan™ provides sales manager with powerful tools by which they can measure their sales people’s effectiveness on an ingoing basis.
  • Each delegate gets a personal review highlighting strengths and weaknesses.
  • It coaches delegates on how to sell the Contribution or Return on Investment that their products and services offer.
  • Using the delegates’ sales managers during role plays, it teaches them how to coach.
  • Provides a framework for measuring sales’ effectiveness.

Masterplan™ consists of 3 processes:

Contribution Selling™ – Teaches your salespeople how to really sell the quantifiable, financial benefits to their clients.
Deal Plan™ – Delivers and action plan designed to win a specific project or piece of business.
Business Plan™ – Enables your sales people to become true business partners with their clients and to contribute to their organisational issues.

Case Studies

  • One customer increased revenue by £8 million in 6 months as a direct result of the Masterplan™ programme
  • The same customer also increased their margin by 10% and reduced their average discount by 5%
  • Another used our process to close a deal for £7 million
  • Two have dramatically increased their forecasting accuracy by 15% and 20% respectively thereby significantly reducing their stock levels.

Our customers are happy to talk to you about what we have achieved for them. Please ask for details.

To discuss how your company would benefit from Masterplan™, please call Isobel Rimmer at Masterclass on 01753 676666 or email nigela@masterclass.co.uk